|Don't look deeper into it, I just wanted an excuse to post pictures of Madoka Magica |
(an AWESOME unlicensed series)
Have you ever wondered how an anime or manga gets licensed in the United States? Licensing is a popular method to release anime and manga in the USA until a Japanese producer will determine that it is easier and more profitable for them to open up directly-owned production firms in the United States sometime in the future. For a product to get licensed in the USA, an anime or manga goes through a process by the domestic licensor to determine if the license is feasible. Once they have determined feasibility they will go to the Japanese producer and start negotiating. After the negotiations are done, a contract is written and a product is officially licensed. How an anime or manga is licensed and then subsequently released is interesting, I hope you will learn a little bit on the process. While I say “United States,” the example could easily be Germany, United Kingdom, the Philippines, Korea, and many more because the process of licensing anime and manga is also similar in Europe and in the rest of Asia.
|You have to make a contract, get the joke? |
(for the Puella Magi Madoka Magica fans)
That’s how a license is made for anime and manga series. They first determine if there is a market to buy the product. After that, the American Licensor reaches out to the Japanese Producer and will start working out a contract. The contract places limitations on time and other restrictions on the American Licensor. When it is all done, the series is officially licensed and hopefully released.