Thursday, July 28, 2011

Nintendo drops price of 3DS to $169.99

Big news, Nintendo drops the price of the 3DS from $249.99 to $169.99 starting in August 12th.The console has been under-performing since it launched. Analysts have suggested that it is due to the high price and the anemic game lineup. With Sony launching the PS Vita for $250 in late 2011 or early 2012, Nintendo had to drop the price of the console sooner or later.

Will the price drop improve sales? Without a doubt. Will Nintendo make up sales for launching their console at a high price and keeping the console out of the core demographic that plays Nintendo Handheld consoles? That is hard to answer.

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